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The Event Identity Program (EIP) was developed to visually portray the identity of this year’s concept of ‘The Eighth Climate (What does art do?)’.
Additionally, advertising mediums such as the poster and signature for the 2016 Gwangju Biennale was developed using this finalized EIP in order to publicize and promote the identity of this year’s event.
The development of this year’s EIP was undertaken by designer Jaewon Seok, who was awarded Gold in the Graphis Poster Annual 2010, selected as the Newly Rising Design Leader in the Korea Institute of Design Promotion 2009 and selected as in the finalists for the Chicago International Poster Biennial 2008.
The characteristics of the 2016 Gwangju Biennale’s EIP are the achromatic color schemes and the arrows that represent direction, progress, motion, and destination which in turn address and emphasize the question, “What does art do?” The EIP was developed with the following keywords in mind: dynamism, movement, multidirectional, and multidimensional.
Designing with restrictions, this limited EI applies unconstrained placement and directional arrangement in order to form impressions of the visual appeal. These limitations ask the viewers to consider the essence of what the design is trying to communicate.